Funding Circle, a FinTech company connecting small businesses directly with investors, came to us with a tiny budget but a big appetite for disruption.
Against a backdrop of banking scandals in the press we created a movement that enabled people to focus their frustration with financial institutions, and empower them with a genuine alternative - #nothanksbanks.
To kickstart our campaign we took one dissatisfied bank customer straight to the bank of England - who’d clearly been waiting a long time for a small business loan.
Using the hashtag our ambient and PR activity led people to the online hub, which introduced Funding Circle and their refreshing proposition.
We followed with a wave of simple yet sassy press and outdoor that continued to empower the consumer with a smart alternative to banks.