With the launch of the new iPhone just around the corner iD Mobile were looking for a way to piggyback on the action. So with tongue firmly in cheek, we gave iD Mobile's SIM only deal all the fanfare of a self-inflated tech-launch. Introducing the iD SIM, much chip, such gold…
We whet people’s appetite for this seismic launch with a not-so humble trailer.
…of course, no product has really launched until it’s been unboxed by a smart arse tech whizz.
We captured the hysteria as the iD SIM hit the shops for added social content.
Ooops…