Youth work is vital but at times even the professionals can feel like they’ve been pushed in at the deep end. The National Youth Agency Academy is there to support them at every turn - giving youth workers the knowledge and skills to handle even the toughest situations.
We created a brand film targeting our audience on social. Taking our cue from the NYA’s folded logo we used the art of origami to tell our story.
With just a few folds, objects depicting challenges from crime to extremism are transformed into symbols of hope and empowerment, showing the invaluable work our audience does.