When Ford launched their much anticipated, all new Mondeo in 2015, we created the European mobile experience.
Taking the concept of reactions from the TVC we brought this to life in the consumer’s hand through a gamified experience.
Using intuitive mobile gestures users were able to feel their way through the Mondeo’s new features…
…putting their reactions, and the car’s to the test.
Even with limited assets we were able to bring plot points from the TVC to life - like Dynamic LED Headlight Technology.
Pitting users against a runaway aeroplane we showcased the Mondeo’s rear inflatable seatbelts.
Voice controlled navigation helped users find local bites in a simulation of the in-car experience.
Check out the very understated TVC for the full ‘just popping to the shops’ experience.