Uber wanted to reassure customers with their in-built safety features available to both riders and drivers. Since safety means different things to different people we created “Safety Matters,” a social platform designed to open up conversation on the topic. We shot several short films featuring a range of influencers from a broad demographic capturing their personal take on safety and the features available.
With a tight budget and for a brand with huge public sensitivities in the UK, it's something I’m proud to have got over the line.
Testament to its strength, Uber continued to develop comms for the platform long after I’d moved on. ☺️