We created supporting content and social trailers for Shell’s The Great Travel Hack, an online series showcasing the future of sustainable travel. Two teams of influencers raced across the USA competing to produce the least CO2 emissions possible. We fed the teams with content ideas that could be filmed en route and directed remotely.
From car games to tech-explainers, we introduced a younger audience to sustainable travel that lead them to the online episodes.
The longer form episodes provided a deeper dive into the topics we teased on social.