A big American insurance company that nobody knew about in the UK wanted to launch a product that even fewer people had heard of. No. Mean. Feat. Despite this, we ended up creating one of our most shared ads, and it was for insurance.
…people loved insurance so much our chap was invited onto the Jonathon Ross Show.
We created social tools like the Penny Jar Calculator to demystify and personalise the product, explaining it without the financial jargon.