Dream job alert. Remember those toys you got in a Happy Meal? Well, McDonald’s wanted to speak directly to parents to promote upcoming license partnerships with Happy Meals.
We coupled the magic of each license with a real mealtime moment all parents could connect with. As a global campaign we developed a simple format that could be executed, replicated and translated at pace across social and digital formats for each market. It also involved a lot of essential research into SpongeBob SquarePants.